A dreamy lilac social system for a skincare brand — a 9-post launch grid, story templates and highlight covers that glow together.
Skincare that sells calm: soft gradients, generous whitespace and product-first photography frames.
Launch grid (9 posts), story template set, highlight covers, caption tone-of-voice guide.
Grid designed as one canvas first, then split into posts so the profile reads as a single story.
✦ This is a concept project — a self-initiated creative exploration. Real client work can be added here anytime via the admin panel.